“These immense increases benefited everyone. It benefited people receiving food and the farmers. They’re going to work feeling confident and safe. And it benefited people for employment. We started hiring more people, and it’s been quite the morale booster for employees knowing that they’re serving people in our own communities,” reflects Saleh. “Things began happening within our mission that we had hoped for, for years. And also, the response from the public, it was sort of like that saying, you know? ‘Build it and they will come.’ Honestly, before COVID-19, we didn’t know the food hub was going to be such a thing. We hoped for it. But after COVID-19, we knew. It was like the food hub became a successful proof of concept, and then it also connected us with all the other food hubs in Hawaiʻi. And everybody got stronger together.”
Stronger together. The success of this partnership has enabled Hawai‘i Foodbank to expand upon its own programs, launching a new pilot program called Kūpuna Fresh in 2021. The initiative aims to provide more local, fresh produce to seniors in need of food assistance, and the majority of produce comes directly from Kahumana Farms. In the program’s first year, the food hub supplied the Kūpuna Fresh program with nearly 43,000 pounds of nutritious, Hawaiʻi grown produce.